Increasingly today, consumers across the world are making buying decisions based on the social, ethical or environmental impact their purchases might have. Today a product that offers support to a cause or charity that the customer believes in will often outsell a product that doesn’t.
And this is where Ethical Goods steps in; a pioneer in creating mutually beneficial partnerships between businesses and charities for the express purpose of selling more products.
Amongst other projects, Ethical Goods has helped Aquaid increase their water cooler sales by 400% and are now working with Pele to help raise money for the Street Kids World Cup in Brazil.
Ethical Goods links products to charities, significantly boosting sales
The partnership created between the product manufacturer and the correct social cause allows an ever increasing number of consumers to make a positive brand choice. Simply stated Ethical Goods allows companies to ‘Sell more, Give more and Gain more.’
Inventor & winner of
The Apprentice, 2011
"Ethical Goods makes quality products even better by linking them to relevant charities. They are at the very forefront of this exciting space and I am very excited to be a shareholder in this business."